It is a 100% pure, natural solution for healthy teeth and healthy gums. Use the OraMD Kit as an oral care preventive or for bleeding gums, red gums, inflamed gums, tender gums, irritated gums, gingivitis, and gum disease. Follow the OraMD 3-Step Oral Hygiene System for best results (see Product Description below). Dentists will tell you serious gum issues can take weeks to develop but months to correct with a proper oral hygiene system. OraMD is dentist recommended worldwide.